CBMS Odoo RFM Analysis - Marketing Strategy
RFM Analysis - A powerful marketing strategy
RFM analysis increases business sales. It enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups of customers.
RFM analysis allows marketers to target specific clusters of customers with communications that are much more relevant for their particular behavior – and thus generate much higher rates of response, plus increased loyalty and customer lifetime value.
eCommerce sales analysis with RFM technique
RFM analysis is a data driven customer behavior segmentation technique.
RFM analysis increases eCommerce sales. It enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups of customers.
It helps eCommerce sellers, online stores, marketplaces to boost their sales
Directly integrated with Email Marketing, Automated mailing list generation feature
RFM analysis is a data driven customer behavior segmentation technique.
RFM stands for recency, frequency, and monetary value.
RFM is a method used for analyzing customer value.
As you can gauge, RFM analysis is a handy method to find your best customers, understand their behavior and then run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value.
RFM analysis increases eCommerce sales.
It enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups of customers.
RFM analysis allows marketers to target specific clusters of customers with communications that are much more relevant for their particular behavior – and thus generate much higher rates of response, plus increased loyalty and customer lifetime value.
RFM Analysis, our solution helps you to run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value.
With our solution you can easily bifurcate your customers by RFM segments which gives you a clear idea about your marketing strategy.
Internal Reference:
setu_rfm_analysis

RFM analysis is a data driven customer behavior segmentation technique. RFM stands for recency, frequency, and monetary value. RFM is a method used for analyzing customer value. As you can gauge, RFM analysis is a handy method to find your best customers, understand their behavior and then run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value.
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RFM
Recency : Date of Last of Purchase
Frequency : Total Number of Orders
Monetization : Total Order Value
RFM analysis increases eCommerce sales. It enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups of customers. RFM analysis allows marketers to target specific clusters of customers with communications that are much more relevant for their particular behavior – and thus generate much higher rates of response, plus increased loyalty and customer lifetime value.
RFM Analysis, our solution helps you to run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value. With our solution you can easily bifurcate your customers by RFM segments which gives you a clear idea about your marketing strategy.
Key Features
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Benefits of RFM Analysis
- Conducting an RFM analysis on your customer base and sending personalized campaigns to high value targets has massive benefits for your business.
Personalization: By creating effective customer segments, you can create relevant, personalized offers.
Improve Conversion Rates: Personalized offers will yield higher conversion rates because your customers are engaging with products they care about.
Improve unit economics
Increase revenue and profits
Identify target audience easily with the help of RFM Analysis
Easy to handle marketing campaigns for the target audience
Business health checkup can be easily done with the RFM segmentation ratio analysis
Measures growth easily by comparing RFM Segment Ratio Yearly Analysis
RFM Segments
Screenshots
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